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What Is A BMW Genius?

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Explore The Convenience Of BMW Support

Driving a BMW is a suppose to be a luxurious experience, but now with the all-new BMW Genius program, it can also be convenient. The team at BMW of West Springfield is pleased to help you explore the unique features of this BMW support program that assists you with maximizing the potential of your luxury coupe, SUV, or sedan.

All About The BMW Genius Program

What is the BMW Genius? This program designed to suit your lifestyle and enhance your driving experience. 

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The BMW Digital Key

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Transform Your Phone Into A BMW Key 

BMW is always at the front of innovation so it is no surpise that they have teamed up with Apple to become the first carmaker to offer customers the BMW Digital Key on their iPhone to access their BMW. This is now eliminating the need for physical keys, and the digital car key allows you to conveniently, and securely lock, unlock, and even start your BMW.

On select BMW models, you can now use your iPhone as a key with security and data protection guaranteed thanks to secure and encrypted technology.

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